China has a vast territory, abundant resources, and a large population. Based on the analysis of the above market situation, coupled with the newly issued standards for reflective markings on vehicle bodies by the Ministry of Public Security, it is required that large trucks be labeled with reflective markings, and the annual demand for reflective film is over tens of millions of square meters. The market for civilian reflective materials is even greater and immeasurable. However, for a long time, China"s reflective material market has been monopolized by imported products, especially high-strength reflective films.

Due to the high technological content of reflective film, imported products are sold at high prices in China, resulting in significant profits. A large amount of foreign exchange expenditure has restricted the promotion and application of reflective film in China, which is in stark contrast to the rapid development of the national economy and is very unfavorable for the development of the national economy, especially the development of road traffic safety. Therefore, the localization of reflective film products, breaking the monopoly of foreign products, replacing imports, and reducing the cost of promoting the application of reflective film are necessary for promoting the development of traffic safety engineering, especially in underdeveloped areas in the central and western regions.

In fact, the irreplaceable safety and security role of reflective film products in the field of transportation has been highly valued by the whole society, and has also received attention, support, and support from national industrial policies. The National Science and Technology Commission, the Ministry of Transport, the Ministry of Light Industry, and other key projects have been approved multiple times to encourage the development of directional reflective film products. The National Planning Commission and the State Economic and Trade Commission have also been included in the "Catalogue of Industries, Products, and Technologies Encouraged for Development by the State" jointly released by the two committees, Article 10, Item 5, "Development and Production of New Materials for Highway Engineering". In China"s "Tenth Five Year Plan" for the Development of High tech Industries, "Microelectronics and Optoelectronic Materials" are listed as nine of the "Twelve Key Special Projects", which all indicate that, The localization of reflective film complies with national industrial policies.